Bread for the City fights poverty in DC by providing comprehensive services such as food, clothing, medical care, and legal and social services. With nearly 52,000 client visits each year (and growing), there is a necessity to expand services and locations to continue to help the community of DC thrive. We provided guidance on strategy, designed the campaign logo and visual identity, designed print assets, and produced a central video and three companion video shorts to help garner support and funding.
Building on Good Hope | Capital Campaign
We developed a campaign name, logo, and visual identity at the project’s outset.
I then created an illustration that became a centerpiece for campaign materials.
I also designed and art directed a number of print pieces that were used for fundraising.
Video Production
My responsibilities also included directing all aspects of creating the campaign video and shorts. This included developing a concept, storyboarding, script-writing, planning the logistics of the video shoot, providing direction to a contracted videography team, motion graphics work, and post production/editing.
I was able to create a central long-form video to help appeal to donors, along with 3 short videos that were shared over social media at various stages during the campaign.
The main video can be viewed here:
Building on Good Hope
Results
Our campaign branding, print designs, and videos were used throughout fundraising efforts by Bread for the City - from gala events to donor appeals to one-on-one meetings with investors. The unified strategy represented in each of the components has helped the campaign nearly reach its fundraising goal of $26 million. In addition, the new facility on Good Hope Road is under construction and on track to open in late 2020.
I was honored to be a part of the campaign that is bringing much needed services and help to the residents of Southeast Washington, DC.
